1 – Assuming You Don’t Need to Be Concerned With Your Online Presence
I still meet people all the time that don’t believe they should be worried about their presence and findability online. The first 
place I look for a business is online. If I can’t find you than no one else can either. More importantly, if I can’t find you on my phone (iPhone) I will most likely quickly choose one of your competitors that is visible.
2 – Ignoring Local Search
If you are not concerned with local search you are like a Pacman with no dots to eat. You will just wonder around somewhere on the net, but with no purpose. Local search is critical and it is extremely important to Google nowadays, so I suggest you jump on the train and get to work.
3 – Dismissing SEO and Believing It is Just a “Thing” Geeks Do
SEO – Search Engine Optimization – Is now the most important part of your online presence. It involves a lot of research, data, work on your website and work off of your website. Even if you don’t have a website (which I suggest you have at least one) you need an SEO to help you have an online presence.
4 – Not Being Focused on Conversion
I have several clients that believe their success is the amount of traffic they receive. This is just not so. Traffic is fine, but is it traffic that invests in what you sell? Are you making money from the website? Can you track and see that you made a sale due to the website? Conversion is what matters, not traffic #’s.
5 – Keeping an Ugly and/or Hard to Use Website
If your site is old, ugly and/or hard to use you lose people. People don’t trust old and ugly websites and people won’t stay on a site that is hard to use. I tell everyone that they should be saving money each month for site upgrades or site changes. You need to make sure at least every two years that your site looks up-to-date and is easy to use. Your website is so important, so please keep it updated in the looks and functionality department.
